Research shows that 90% of potential customers check out a business online before visiting its premises. Thus, as a brick-and-mortar business, you need to optimize your business's online presence if you want more walk-in customers. SEO for local businesses varies significantly from that for national and international companies. With this in mind, here are a few steps to with SEO for your business.
Optimize Your Website for Mobile Use
No matter how good your content is, it won't rank high on search engines if your site isn't optimized for mobile users. 69% of online users use their mobile phones for product searches. Thus, if you want to target this demographic, you need an optimized site. Mobile optimization involves the following steps.
- Create a responsive business website
- Aim for a faster loading site to reduce the bounce rate
- Optimize the user interface to improve user experience
- Use legible font on the site
Employ the services of a web designer to develop an SEO-optimized and mobile-friendly site. Remember to assess the demographics of your target audience when designing your website.
Create a Google My Business Listing
Google My Business is a feature on Google that allows you to build an online presence on Search and Maps. When users search for a certain keyword, local businesses that match the description pop up on the page. Claiming your GMB listing is one of the best ways to attract local clients to your business.
With a GMB listing, your business pops up on Google Search or Maps whenever someone searches for something related to your business. The search shows your business name, service details, opening hours, related images, location, and customer reviews. At a glance, customers can interact with your business and even access your website. GMB is a free feature that's easy to set up.
Employ Local Keywords in SEO
Thousands of businesses compete for the same keywords. Give your business a competitive edge by using local keywords in your content and marketing. For example, if you sell swimwear, your keywords should include your location. This sets you apart from other local businesses that use general key phrases that are not location-specific. Also, when used together with GMB, local SEO can significantly boost conversions and increase walk-ins.
Create Local-Based Content
Proper SEO calls for the creation of content for your potential audience. Quality content includes product or service-related articles and imagery, industry news, and guides. You can also create local content to draw traffic to your website and increase conversions. For example, talk about local industry-related news, activities in the area, events, and local causes your business is undertaking. As people search for this content, they land on your website and hopefully convert.
Local SEO involves tailoring your website and digital presence to attract a local demographic. Contact an SEO company for professional SEO services!