You may have been in business for a while, or perhaps you are just starting out. You know how important an online presence is to your business and want to create the best website design you can to attract customers. Once you have hired your website designer, you need to work with them to ensure that the finished product will showcase your company and looks how you want it to.
Here are some tips for working with your designer to create the perfect website for your business.
Write it On Paper First
When you are trying to build your new website, it might be easy to just sit down and talk it through with your designer and then let them take control from there. Instead of doing that, write down what you want to accomplish with your website, what type of website it is—is it a retail site or news site, for example—and how you would like for it to look. You also need to let the designer know if there will be an e-commerce portion where customers can buy items or whether it is just for displaying what your brick-and-mortar store has to offer.
This should all be written on paper first, and you can even go over aspects of this with the designer during this process.
Have the Designer Sketch it For You
Instead of the designer simply going ahead and working on the website itself after consultation, have them sketch out what they think it should look like. Just like with a tattoo artist who sketches your design before placing it on your skin, a website designer can draw out a few designs for your approval. This gives you the chance to veto or approve elements of the design along the way.
Sketching the website ahead of time also gives the designer a good feel for the artistic look of the pages and a good feel for the project as a whole.
Fonts and Color Themes
One of the most important aspects of website design is figuring out what fonts and color themes will go with the type of website you want. There is a reason grocery stores or retail stores paint their walls the way they do. Different colors will attract and encourage buying from customers, and this can work the same when people visit a website.
You also want fonts that are readable and translate well into mobile platforms such as smartphones and tablets as well as computers.