If you own your own law firm, you likely know how important marketing is. Marketing helps you to draw in new clients, which is how you earn your income and keep your doors open. However, the legal field is a competitive one. There are many law firms out there vying for clients. If you are looking to improve on your marketing techniques or try new ones, there are many ways you can do so. You can hire a marketing agency to help you, figure out what works yourself through trial and error, or take part in a legal marketing webinar. There are pros and cons to each method. Learning the pros and cons will help you learn which is ideal for you. Here are a couple of the pros and cons of participating in a legal marketing webinar:
The Cons of a Legal Marketing Webinar
- This is Not a One-on-One Program
One of the biggest drawbacks to a legal marketing webinar is that you are grouped with many other businesses during the webinar. This means that the marketing techniques they give are not targeted specifically to your business or region. If you are looking for targeted marketing tips, you may want to work with a marketing agency who can provide you with a program designed specifically for your business.
- You Don't Have Help Implementing the Marketing Techniques
The other downside to a legal marketing webinar is that once the webinar ends, you no longer have help. You may find that it is more challenging to implement the marketing techniques than you thought or find yourself with questions and no one to turn to. You have limited resources once the webinar comes to a close.
The Pros of a Legal Marketing Webinar
- It is Affordable
One of the biggest benefits to a legal marketing webinar is the cost. Most webinars are very affordable. If you are looking for new ways to market your business, hiring a marketing company can be pricey. You can get new ideas inexpensively by taking part in a webinar.
- You Get Feedback From Other Businesses
The other benefit to a webinar is that you get feedback from other businesses. A webinar allows other people viewing the seminar over the web to chime in with their experiences, their questions, and their honest feedback. When you work individually with a marketing agency, you may not have all of this feedback, and in turn, may spend money advertising something that is not effective or that others don't have positive results with. During a webinar, others chime in, helping you to see what techniques are valuable and which may not work well.
Taking part in a legal marketing webinar is an affordable way to learn about new marketing techniques that you may not be using. But this may not be beneficial to every business. Educating yourself on the pros and cons will allow you to determine if it is something you may want to invest in.