If you are a marketing company, there's a good chance that you want to target computers by their IP address. The reason for this is that you will be able to get a decent physical location and will therefore be able to send more effective, targeted ads. This will allow you to spend your money more effectively and therefore get more eyeballs on your ads and more engagement with your brand for a cheaper price. Here are some tips for effective IP targeting so that your money can be spent as efficiently as possible.
1. Combine IP Targeting With Behavioral Interest Marketing
IP targeting on its own will allow you to send out more effective advertisements. However, you can greatly increase the efficacy of the targeting by combining it with behavioral interest marketing. Behavioral interest marketing is a form of marketing that allows you to see what customers are purchasing or clicking on what items and then targeting them with your products if they are similar.
For example, if you sell gaming keyboards, you might want to use IP addresses to find out the locations where shipping costs will be lowest, and will therefore increase the chances of people ordering your product. Then, you can combine this information with behavioral interest marketing by specifically targeting IP addresses of users who own gaming computers, gaming mice, and other accessories that are related to the hobby. This will ensure that you are sending advertisements to people who will be willing to order your product due to low shipping costs and who will actually be interested in buying your product.
2. Consider Who Actually Uses the IP Address
Once you have an IP address, you can get information on the person that is registered on the Internet bill. However, you will want to do more in depth analysis of your customers and figure out who else is using that address. The bill payer could be one of many people in his or her family that use the IP address. This will allow you to make the ads that you send to particular IP addresses much more effective, especially if you are trying to market a product to children who will certainly not be registered as the bill payer.
For more information, talk to a company that specializes in IP targeting services. They will be able to give you tips on specifically marketing to specific regions.